Tuesday, July 31, 2012

Olympics Branding Event

With the Olympics underway, the London Organizing Committee of the Olympic Games (LOCOG) has instituted strict rules for non-sponsor organizations using Olympic imagery, and even words such as "games," "London," and "Twenty Twelve" if they are in close proximity to each other.

So, businesses and fans have found various ways of circumventing the rules.  CBC has posted numerous examples here.

Hat Tip: Legal Blog Watch