You've probably been to Nationwide Arena and the Schottenstein Center here in Columbus and not thought much about the corporate name emblazoned on the side of the building. However, as the economy continues to crumble and more and more corporations are seeking government assistance, the sponsorship choices made by companies are subject to increased scrutiny. Especially notable is the contract Citigroup entered into with the New York Mets to have the team's new field named "Citi Field." Lawrence Cunningham gives an interesting overview of how these corporate-sports relationships are changing in light of recent economic develpments.
From Concurring Opinions
From Concurring Opinions